Kia Motors has revealed the first official images of the All-New Kia Sorento today, ahead of its first public appearance at the 2020 Geneva International Motor Show in a few weeks time.
The concept of ‘refined boldness’ inspired Kia’s designers, who sought to maintain the robust, tough-looking aesthetic of earlier generations of Sorento, while applying a greater degree of refinement and elegance. More stylish than ever, the Sorento’s redefined design incorporates sharper lines and uninterrupted surfaces, making it noticeably more sculpted than its more round-edged predecessor. With more contemporary geometric details and swept-back, elongated proportions, the result is a more confident, more mature and more desirable design than ever.
The assertive ‘face’ of the Sorento evolves, too, with a new interpretation of Kia’s hallmark ‘tiger nose’ grille. Wider and more expansive, it wraps organically around the integrated headlamps on each side. The headlamps themselves feature a new ‘tiger eye’ LED daytime running light, adding extra focus to the design by depicting the intense impression of the lines around a tiger’s eyes.
In profile, the proportions of the Sorento are subtly adapted to make it appear longer, with shorter front and rear overhangs and a longer wheelbase. Its new proportions also extend the length of the bonnet, drawing the A-pillar 30 mm further back from the front axle for a more ‘cab-rearward’ design. The trailing edge of the hood wraps around the front wings and turns into a single, strong character line which extends along the side of the Sorento and flows into the new vertical taillights.
The Sorento sits at the heart of Kia’s reinvigorated global SUV line-up, which also includes the Seltos, Stonic, Sportage, and Telluride. The new model is the result of a collaborative effort between all three studios within Kia’s global design network, in Korea, Europe and North America. The fourth-generation model is based on an all-new platform, raising standards in the midsize SUV segment for space, practicality, efficiency and quality.
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