Just imagine what sort of privacy problems this could bring. While ill-informed netizens went gaga over the OR code that comes with the LTO’s so-called “third plate,” Porsche has gone a step further, and is now offering your very own fingerprint as a decorative strip on your brand-new 911.
Admittedly, the tech behind this is cool. It’s a direct printing method developed by Porsche wherein the design, in this case, a customer’s fingerprint, can be placed directly onto any painted body part of a vehicle.
Direct printing makes it possible to produce designs that are not possible with conventional painting. In terms of look and feel, the new technology is clearly superior to film application. The operating principle is similar to that of an inkjet printer: using a print head, the paint is applied to three-dimensional components automatically and without overspray.
For those who’re concerned about privacy, there’s no need to worry says the German automaker. The biometric data is processed so as to make sure it cannot be used for an unauthorized purpose. The entire process takes place in direct communication with the customer, who has a complete overview of how their personal data is used and is also integrated in the creation process of their print graphic
Porsche says the service is now available at all Porsche Centres nationwide, but the entire process—from submission of the fingerprint to the competition of the printing job will be done by consultants straight from the Exclusive Manufaktur in Zuffenhausen, Germany. In the future, Porsche will be offering other designs as well.
The cost? Well, if you had to ask, individualizing your Porsche 911 with your very own fingerprint will cost 7,500 Euros or roughly P 416,000.
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