With the introduction of the all-new Honda Jazz (Fit in Japan), Honda doubles down on its commitment to electrify 66 percent of its global unit sales by 2030. With that, the carmaker has introduced a new collective name for its electrification efforts: Honda e:TECHNOLOGY (all caps are part of the trademark) which will cover both its two- and four-wheeled mobility products.
According to Honda, the “e” stands for Honda’s desire to “energize people by inspiring them and putting a smile on their face by using electricity as energy.” With that, Honda is committed to create a cycle of generating, using, and connecting with energy while also seamlessly connecting mobility and people’s lives.
An example is how Honda will call their gasoline-electric hybrid technology. Previously, it’s gone by the umbrella term, “Sports Hybrid.” Now, the carmaker will call them e:HEV beginning with the all-new Jazz and all-new Accord Hybrid in Japan. After that, Honda says they will expand the usage of e:HEV to cover other models as well.
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