How Suzuki's Yaramaika Spirit Led to Japan's First Front-Wheel Drive Car

This year marks Suzuki’s 100th anniversary with Michio Suzuki having first started in business in March 1920 with the manufacture of textile looms. These became more advanced and very popular right through to the early 1950s when there was a global decline in the cotton industry.

Surprisingly, initial development of Suzuki’s first car began as far back as 1937, although this had to be shelved later with the outbreak of the second World War. Research and development finally resumed in 1954 when Suzuki Motor Co Limited was formed.

Using Suzuki’s “Yaramaika” spirit, (translated as “Let’s do it”) which was deep in the root of the Enshu region where Suzuki originated together with his determination to drive forward, Michio quickly began researching vehicles produced overseas and gained a wealth of knowledge to build the first Suzuki car, known as the Suzulight.

The Suzulight was a compact vehicle weighing just over 500 kilograms and powered by a 360-cc, 15 horsepower two-cylinder, two-stroke engine—the first of its type to ever be fitted to a car. It was also the first car in Japan to feature a front-engine, front-wheel drive layout.

The Suzulight easily met the Japanese “Keijidosha” or Kei light car legislation and Suzuki and his team quickly began their first development road testing of it.

As a prototype, its most memorable early drive was a 300-kilometer trip across the Hakone mountainous region between Hamamatsu and Tokyo which proved challenging on roads that had not yet been paved. Although arriving very late in the evening, the team arrived to present the car to the President of Yanase Auto Japan’s leading authority on Automobiles.

The President had stayed on late to greet the team and made his way out to thoroughly test the car. Several hours later he returned very impressed and immediately gave Suzuki full approval to put the Suzulight into production. It was way ahead of its time with independent coil spring suspension and rack and pinion steering.

Production commenced in October 1955 with initial production of 3-4 cars per month but by early 1956 monthly volume had climbed to 30 units.

In 1959, design changed with the development of the Suzulight TL model and popularity of Suzuki cars quickly grew. The TL gained high acclaim thanks to its superior interior and storage space within its very compact size. The engine remained as a two-stroke, air cooled 360cc unit but with an increase in power to 21 horsepower.

Suzuki experienced a rapid rise in production of mini vehicles thanks to the TL. In December 1959, just three months after its launch it had already reached the monthly production goal of 200 units which climbed very sharply in 1960 to a total of 5,824 units.

65 years since delivery of its first car, Suzuki remains globally renowned as the “small car experts” and produces three million units per year. Michio Suzuki’s original strategy of the design and production of lightweight vehicles lives on with the HEARTECT platform which underpins most of its line-up from the S-Presso all the way to the 7-seater XL7.

Suzuki Auto PH to Begin Home Delivery of New Vehicles

After almost a month-long halt in dealership operations, Suzuki Philippines Inc. (SPH) has finally re-opened some of its auto stores. And to take precautionary measures that will avoid the spread of COVID-19 among its employees and customers, SPH made sure to set forth Dealership Reopening Guidelines.

The auto company takes into consideration the safety of its employees and customers, and with that introduced “New Normal” business operation guidelines with the easy to remember: S.M.A.R.T.:

• Sanitize Thoroughly 
• Maintain Safe Distancing 
• Adhere Strictly
• Reach People Online
• Think Positive. 

Those who are looking to visit Suzuki dealerships are expected to follow these guidelines.

Suzuki Auto PH has gone a step further though, and asked their dealerships to adjust the layout with less vehicles on display to keep the showroom from getting too crowded. Moreover, they’re now encouraging customers to reach through their respective dealerships online presence, where things such as test drive requests, appointment bookings, and even loan applications can be done without visiting the dealership. Finally, customers can now opt to have their new full-sanitized Suzuki vehicle home delivered. If they still choose to pick their vehicle up, they are encouraged to come alone for the handover ceremony.

Exercising these guidelines is a leap towards prevention against COVID-19, but aside from a physical course of action, SPH understands that thinking positively is equally essential. Suzuki Philippines urges the community to distance ourselves from negativity, stay healthy and exercise regularly, and foster positive energy amid these challenging times.

Suzuki Auto PH Allows You to Apply for an Auto Loan Online

Suzuki Philippines Inc. (SPH) brings good news to customers looking to purchase their new automobile via financing. With the new Auto Loan feature found on their official website, getting a brand-new car can just be a few clicks away.

This newly launched feature on the SPH website allows customers to apply for auto loans online. In partnership with banks including Bank of Commerce, Bank of the Philippine Islands, Chinabank Savings, East West Bank, Maybank, PS Bank, RCBC, Robinsons Bank, UCPB, and Yulon Finance, the Auto Loan Feature directs customers to their preferred bank’s website page dedicated for auto loans. Once accomplished by interested patrons, their bank of choice will be able to review and grant them the loans if eligible.

This new online service presented by Suzuki Philippines is an effort to provide ways to serve its customers by being reachable amid the current situation in the country brought upon by the COVID-19 pandemic. The decision to launch the online Auto Loan service with the help of dependable financial institutions is rooted from the realization that during this time of uncertainty, consumers are longing for a sense of security and reliability, more than just the product itself.

Suzuki Teams Up with Doraemon in Newest Campaign

Suzuki Philippines is announcing a very unlikely ambassador in the form of robotic time traveling cat character Doraemon.

Doraemon is a popular character, who in his own adorable way, graced the television screens not just in Japan, but even in the Philippines. As a result, the fun, carefree, and inspirational character who promises to make everyone’s dream come true has proven to be one of the most influential brands.

Every activity always came with positive outcomes in attendees when it came to Doraemon branded events. On the other hand, merchandise items still make their way to the shelves of toy stores across different countries even outside Asia up to this date, 50 years after his original appearance.

Suzuki Philippines knows that purchasing a vehicle is one of the most memorable moments in a family’s journey. The whole family will be able to experience the convenience of having a new vehicle to take with them to new destinations, adventures, and lasting memories. With this realization, visiting the showroom with your family is the beginning of an enjoyable journey with the “Shall We Drive” Campaign.

In the Philippines, the “Shall We Drive” Campaign will be evident at all Suzuki dealerships in areas where the General Community Quarantine (GCQ) takes effect on May 1. Families, individuals, and motorists alike passing through any Suzuki dealership will spot loveable Doraemon memorabilia nationwide.

The Doraemon x Suzuki Shall We Drive Campaign will run until February 2021.

These Suzuki Carry UVs Will Be One of the Most Hard Working Shuttles During ECQ

With the Enhanced Community Quarantine (ECQ) extended until the end of April, Suzuki Philippines (SPH) has decided to help front line health workers who face the daily challenge of commuting to and from their respective hospitals to provide service to COVID-19 patients.

Last April 15, Suzuki Philippines turned over 10 commercial vehicles to the Department of Transportation (DOTr). The line-up, consisting of 9 Carry Utility Vans (UV) and one Super Carry CV will be used for personnel and logistics use respectively.

The Suzuki Carry units will cover a considerable area in Metro Manila in an effort to accommodate frontline health workers from different communities. The eight routes include: SM City San Jose Del Monte to Centris Station (EDSA, Quezon Avenue), SM City Masinag to The Medical City, Ortigas, Ortigas Hospital and Healthcare Center to Rizal Medical Center, Centris Station (EDSA, Quezon Avenue) to Cubao-Arenta Center MRT 3 Station, SM City Taytay to De Los Santos Medical Center and St. Luke’s Medical Center along E. Rodriguez Avenue, SM City San Mateo to Robinsons Galleria and lastly, SM City San Jose Del Monte to SM Fairview and Commonwealth Avenue.

“During these challenging times, we in Suzuki Philippines Inc. understand the impact that we can make as part of the automobile industry. We are more than willing to provide assistance to our frontline health workers for their unwavering commitment to continue serving the Filipino people especially at the current time. We are grateful for their solid dedication and we thank the DOTr as well for opening up a window for us to be of help,” says Suzuki Philippines Inc. President, Akira Utsumi.

Suzuki PH is the Undisputed "Underbone King."

Known as a manufacturer of motorcycles, automobiles, and outboard motors, Suzuki Motors is celebrating its 100th anniversary this year, but little do you know that Suzuki Philippines is also celebrating its own milestone this year.

Suzuki started out making loom machines in 1902, 22 years earlier than another loom machine turned automaker—Toyota. Founded as Suzuki Loom Works in 1902 in Hamamatsu, Shizuoka Prefecture in Japan by innovator and inventor Michio Suzuki, it moved to making motorcycles in 1954. In 1955, they made Japan’s first automobile—the Suzulight.

But as the fourth largest Japanese automotive brand celebrates its 100th anniversary, Suzuki Philippines is also celebrating its 35th year in the country. It holds the distinction of being the only integrated company that carries motorcycles, automobile, and outboard motor Suzuki products in Asia.

With 68 dealership groups and a network of 3,079 shops, Suzuki Motorcycle has successfully dominated the underbone market with the Smash and Raider. Selling 196,116 units last year, the Smash is touted as the number one selling underbone in the Leisure category. Meanwhile, the Raider R150 is acknowledged as the “Underbone King” for being the highest selling model in the Underbone Sport category with 144,141 units sold. Both models have sold more than double their competitors over the years.

Meanwhile, solidifying its presence in the automotive segment with a 21.17 percent increase in 2019, Suzuki Automobile has steadily captured market share. Jumping three places to now becoming fifth in the Philippine market, the boost in sales was the realization of the company’s aggressive efforts throughout 2019, leading to top models Ertiga, Vitara, and Celerio becoming some of the market’s most enjoyed vehicles of the year.

The newest addition to Suzuki Philippines is the Outboard Motor or Marine business. With 6 dealerships, it has achieved 205 percent sales growth in 2019. Through aggressive sales and after sales efforts, they’ve managed to turn heads in the business.

Suzuki and Kia are Offering Extended Warranty, PMS Coverage

Suzuki and Kia have now joined other carmakers in offering extended warranty coverage and preventive maintenance service grace period in light of the COVID-19 pandemic gripping the Philippines.

In accordance with the Philippine government direction to mitigate COVID-19, Suzuki Philippines has ordered all its dealerships—automobile, motorcycle, and marine products to suspend its operations under further notice.

In light of that decision, the Japanese carmaker is extending warranties expiring during the period of Enhanced Community Quarantine by three months granted that owners follow the Suzuki standard warranty policy. This covers motorcycle, automobile, and marine product customers. For units due for PMS during the quarantine period, Suzuki Philippines is likewise granting a special servicing extension of three months.

Meanwhile, Kia’s new distributor, Ayala Automotive is offering a 30-day extension after the lifting of the Enhanced Community Quarantine for expiring warranties, while PMS grace periods are extended by 15 days.

Happy 100th Birthday, Suzuki Motor!

This year, another Japanese automaker is celebrating its 100th anniversary: Suzuki. It was on March 15, 1920 that Suzuki Loom Manufacturing Company was founded by Michio Suzuki. Since then, Suzuki has expanded its business from looms to motorcycles, automobiles, outboard motors, and ATVs, always adapting to the trend of the times as well as domestic and global markets.

After changing its name to Suzuki Motor Co. Ltd in 1954, Suzuki launched the Suzulight, the first mass-produced mini vehicle in Japan. The company name was then changed to, “Suzuki Motor Corporation” in 1990 in view of its business expansion and globalization. The journey of 100 years was never easy, to overcome a number of crises since the foundation, although every member of Suzuki united as one and continued to make the company thrive.

Suzuki has grown to a company with many fans across the globe and even today, its unchanging spirit of manufacturing has been passed on. Marking the beginning of the next century this year, every member of Suzuki is committed to achieve an even greater business.

“All members of Suzuki Motor Corporation take this as an important milestone to reaffirm the founder’s philosophy of ‘focusing on customers’ and strive to deliver products to our customers across the globe. Your kind support is truly the greatest factor that has enabled us to always be close to our customers’ daily lives and achieve our commemorative 100th anniversary. We sincerely appreciate your continuous support,” says Director and Chairman Osamu Suzuki, and Director and President Toshihiro Suzuki.

Suzuki Auto PH Inches to 77 Dealer Target with Butuan Ground Breaking

Suzuki Philippines remains bullish in its nationwide expansion as it breaks ground for the new and improved Suzuki Auto Butuan, now complete with offerings such as sales, service, and spare parts. Capping last 2019 with 21.17 percent sales increase, Suzuki Philippines is set to end the month of February with 77 dealerships in total.

Suzuki Auto Butuan is located at Kilometer 3, Baan, Butuan City. Rising in its new location, this new site will have the capability to display and accommodate seven units, an upgrade from its former three-unit display capacity. The new site also allows for Suzuki aftersales services to be within reach to existing patrons in the area and neighboring towns with a higher quality of integrated service.

Suzuki Auto Butuan is owned and managed by Grand Canyon Multi Holdings Inc., which currently manages 11 Suzuki dealerships strategically positioned in progressive cities nationwide.

The Suzuki Auto Butuan will be completed, ready, and fully operational by March 2021.

Targeting to ink a total of 77 dealerships nationwide by the end of February, Suzuki Philippines is set to add more milestones in the company’s roster of achievements.

Suzuki Auto PH is Discounting Parts for Ash Fall Affected Customers

Suzuki Philippines is now extending its support to all customers affected by the ash fall brought about by the Taal eruption that happened a few weeks ago.

From now until February 29, 2020, the Japanese carmaker is offering a 25 percent discount on aircon filter, air filter, and wiper blade replacement for all its models. Moreover, they’re also providing a free car wash as well as a free 10-point check-up.

The promo is valid at all Suzuki dealerships in the NCR and South Luzon region.

Stricter Emissions Puts Doubts on Suzuki Jimny's Future

The diminutive Suzuki Jimny may soon fall victim to Europe’s increasingly stringent emissions requirements. The carmaker confirmed that the mini-4x4 will be sold only in very limited numbers this year due to the new mandatory emissions reduction targets set to take effect from 2020 onwards.

From 2021, each carmaker in Europe must have a fleet average of just 95 grams of CO2 per kilometer, and any carmaker that exceeds this limit will be levied with huge fines. In its current form, the K15B-equipped Jimny emits 154 grams per kilometer of CO2 with the 5-speed manual, and 170 grams per kilometer of CO2 with the 4-speed automatic.

And while the solution to meet this emissions target is to develop mild hybrid systems (Suzuki will be doing this with the Swift, Vitara, and S-Cross models), the Jimny isn’t available with this kind of technology.

According to a statement by Suzuki Europe, they are committed to ensure delivery to customers who have already placed an order. After that though, its fate beyond 2021 is in question.

One report suggests that the Japanese automaker may convert the Jimny into a commercial vehicle which is exempted from the strict emissions target. In order to do this, Suzuki may have to delete the rear seats and make minor interior tweaks. It may then return to Europe in 2022 with a new engine or get hybrid power to meet Europe’s emissions requirements.

With the Jimny such in short supply in the Philippines, here’s an even better suggestion to Suzuki: just divert stocks destined for Europe and send them over here! Off-road enthusiasts sure want to get their hands on this cutesy 4x4.

Suzuki Philippines Sales Increase 21.17 Percent in 2019

Suzuki Philippines solidified its strong performance with a 21.17-percent increase in 2019. The consistent boost in sales was the realization of the company’s aggressive sales and marketing efforts throughout the year reflecting the performance of the Ertiga, Vitara, and Celerio.

“We in Suzuki Philippines are proud to have ended 2019 on a high note. The past year is testament to our accomplishments in our feat to gain the trust of the Filipinos that we are able to give them quality driving experience. As we enter a new year, it is our responsibility to assure our customers that we will continue to be ambitious as we thrive to exceed their expectations through the products and services we offer,” says SPH Director and General Manager for Automobile Division, Keiichi Suzuki.

Following the remarkable performance of the brand, Keiichi Suzuki will now lead the company to new milestones as Vice President and concurrent General Manager of the Automobile Division effective January 1, 2020.

“Last year was a landmark year for us and we share this success with our customers who continue to support our brand as we continuously provide them with more options that cater to their idea of driving in comfort with newer offerings geared toward the fulfillment of our mission,” Mr. Keiichi Suzuki continues.

The Ertiga, Vitara, and Celerio emerged as Suzuki’s best-selling nameplate. Combined, these contributed to 55 percent of Suzuki Philippines’s total vehicle sales for 2019. Leading the pack is the Ertiga with a 34 percent share, followed by the Vitara with 11 percent, and the Celerio with 10 percent.

For 2020, Mr. Suzuki is confident of keeping Suzuki Philippines’s track record of impressive sales by bringing in new products into the market.

Suzuki Philippines Posts 19 Percent Growth for First 9 Months of 2019

Consistent with its strong performance for the first two quarters of the year, Suzuki Philippines (SPH) finishes the third quarter with positive growth yet again, enabling the company to post 19 percent sales growth for the first nine months of the year over the same period in 2018.

“Suzuki’s current standing in the Philippine automotive industry is a significant milestone for the brand. After securing the fourth spot in the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) ranking – the highest rank in the brand’s history – and climbing to the fifth spot in the local automotive industry roster last quarter, we at Suzuki Philippines can definitely say that 2019 has been a monumental year for the brand,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.

“These back-to-back achievements further fuel our drive to deliver on the brand’s promise of quality driving experience with every Suzuki vehicle,” he added.

The Ertiga, Swift, and Celerio continue to be Suzuki’s best-selling vehicles. The models combined for 56 percent of total sales from January to September this year.

The Ertiga still dominates the Suzuki auto sales chart with a 34 percent share. Meanwhile, the Swift kept its position as the second top-selling Suzuki model with an 11.4 percent share of total sales. Finally, accounting for 11 percent share of sales, the Celerio ranks third among Suzuki’s top-selling vehicles.

Suzuki Philippines sees positive momentum moving forward, driven by the launch of new products such as the Carry small truck and the refreshed 2020 Vitara crossover.

Suzuki Auto Philippines is Looking for More Dealer Partners

Driven to further expand its presence in the country and riding on its growing business momentum, Suzuki Philippines Inc., continues its Dealer Expansion Program and invites more investors across the country into the car dealership business.

The program aims to open more dealerships in the country, in particular in areas with growth potential. The dealership partnership covers the construction and operation of new dealerships.

“With the milestones Suzuki Philippines has reaped, including the ones we’ve achieved so far this year, we believe we are more equipped to grow the business further and spread to more areas in the country. We consider that now is the best time to work with more potential investors, and so we are looking for more business partners who share our vision, believe in our products and see the great possibilities in growing with the brand. We are eager to bring more of the award-winning Suzuki vehicles to more parts of the country so we hope to gain more partners to team up with and together achieve success,” Suzuki Philippines Director and General Manager for Automobile Division Keiichi Suzuki shares.

Suzuki Auto dealership opportunity open in select areas

SPH invites investor-partners interested to venture in the car dealership business to take advantage of this opportunity to open a Suzuki Auto dealership in the country. Interested parties may submit a letter of intent to this email address.

The following areas are currently available for opening a Suzuki Auto dealership:

Luzon

• Bulacan
• Camarines Norte
• Oriental Mindoro 
• Cagayan
• Cavite
• Ilocos Sur
• Las Piñas 
• Oriental Mindoro 
• Quezon
• Sorsogon
• Taguig
• Zambales

Visayas

• Antique
• Lanao Del Norte
• Masbate

Mindanao

• Agusan Del Sur 
• Bukidnon
• Cotabato
• Lanao Del Norte
• Surigao Del Norte
• Zamboanga Del Norte

As it climbs up the industry ranking with its continuous positive growth throughout the years, SPH drives its goal of reaching more Filipinos through various marketing initiatives. SPH brings quality driving experience to local and provincial markets with its passenger cars and commercial vehicles.

Suzuki Breaks Ground for New Tagum Dealership

Suzuki Philippines, Inc. continues to bolster its presence in Mindanao with a new dealership in Tagum City in Davao. After setting a new record of more than 2,000 vehicles sold nationwide in four consecutive months this year, SPH is gearing up to open new showrooms in different areas across the country with fast-paced business growth.

Suzuki Auto Tagum located in District 1, Purok 5A, Canocotan, Tagum City will soon rise SPH’s 3s dealership in the city, making Suzuki cars and services more accessible to existing and other potential customers in the area and neighboring cities. The new dealership is owned and managed by Grand Canyon Multi Holdings Inc., which manages Suzuki’s 12 other dealerships nationwide.

Tagum City was hailed as Davao Region's Overall Most Competitive Component City in 2018, its second win from the initiative led by the Department of Interior and Local Government and Department of Trade and Industry. The awards were given to municipalities in Davao that exemplified excellence in Economic Dynamism, Government Efficiency, Infrastructure Development and Disaster Resiliency.

The Suzuki Auto Tagum will be completed by March 2020 and will be fully operational by May 2020.

Toyota Buys Stake in Suzuki

Subaru, Mazda, and now, Suzuki. Toyota Motor Corporation has a partnership stake in them all. After announcing a technical partnership in March, the Toyota has extended its alliance with small car specialist Suzuki to cover ownership as well.

In order to meet the challenges in an era that prioritizes autonomous driving and electrification, Toyota is acquiring 24,000,000 shares of common stock in Suzuki, representing a 4.94 percent ownership. Likewise, Suzuki plans to acquire shares in Toyota amounting to 48 billion yen (~ P 23.75 billion).

Currently, Toyota owns 16 percent of Subaru and 5 percent of Mazda as well.

Suzuki is Now the Fourth Best-Selling Brand in the Philippines

Just when you thought Suzuki Philippines was firing on all cylinders, they pulled off yet another milestone: they’re now the fourth-selling brand in the country.

A great way to start the second half of 2019, Suzuki Philippines snagged fourth place overtaking both Ford and Hyundai for the month of July. Moreover, Suzuki’s continued strong performance for the first seven months of the year means they’ve finally broken into the Top 5 best-selling brands, overtaking Ford. Suzuki’s 41 percent sales growth year versus last year is also the highest in the history of the brand.

Suzuki credits the sales uptake and positive growth to the performance of the Ertiga, Swift, and Celerio as well as their commitment to bringing the brand closer to would-be buyers through initiatives such as mall shows.

In fact, Suzuki’s Auto Festival will be happening on the following dates and locations soon:

• SM City BF Parañaque – August 17-18
• SM City General Santos – September 21-22
• SM City Davao – October 26-27

Suzuki Climbs Up Philippine Auto Industry, Posts 14 Percent Growth in H1 2019

Suzuki Philippines Inc. (SPH) closes the first half of 2019 on a high note, posting 14 percent sales growth over the same period last year and climbing to the sixth spot in the local automobile industry ranking and fifth place in the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) ranking.

With 10,817 units sold, Suzuki overtakes Honda (9,928), Isuzu (6,827), and Kia (2,396).

“We started the year on the right foot and strengthened our efforts in Q2 to reach more Filipino customers. Our aggressive and strategic marketing campaigns are key in pushing up our position both in the Philippine automobile industry and CAMPI rankings. These achievements reflect the Filipinos’ growing trust in our brand and the quality Suzuki cars that we provide. We are more driven now more than ever to bring only quality driving experience in every Suzuki ride,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.

Committed to giving quality driving experience to every Filipino, SPH continues to assure the market with best-performance vehicles such as the New Ertiga, Swift, Celerio, Dzire. and Vitara. These top-selling Suzuki vehicles collectively contributed 77 percent to total H1 2019 sales.

The top-favorite 7-seater family vehicle Ertiga is still the number one best-selling Suzuki vehicle in this year’s lineup with a 34 percent share of sales. The introduction of the new Ertiga Black Interior ramped up sales even further.

Following Ertiga as a top-selling Suzuki vehicle is the hatchback well-loved by millennials. The Suzuki Swift contributed 13 percent to overall sales for the first half of the year.

The Celerio ranks third among Suzuki’s top-selling vehicles with an 11 percent shares of sales. Powered by a three-cylinder 1.0-liter DOHC engine, the hatchback is available with either a five-speed manual transmission or a Continuous Variable Transmission (CVT), making it the first model in its segment to offer CVT.

SPH buckles up for continued strong growth these succeeding months with more targeted marketing strategies. Besides continuous efforts to bring the vehicles closer to the target markets through product displays and test drives, SPH reinforces its presence in the transport scene through active campaigns and promotions, including for those in the transport vehicle service (TNVS) ecosystem.

SPH makes ride sharing a more comfortable experience not just for drivers but for the commuters as well with the Suzuki Ciaz. A reliable partner on the road, the Ciaz runs on a refined K14B engine and has a lightweight and aerodynamic body for enhanced efficiency. Its roomy and ergonomically designed interior ensures a safe and comfortable ride for both the driver and passengers.

Suzuki Brings Its Auto Festival Nationwide

Suzuki Philippines, Inc. takes its Suzuki Auto Festival nationwide. The series of exhibits will be held at various SM Supermalls. Experience it first-hand at the following locations and dates.

• SM City Telabastagan, July 6-7
• SM City Iloilo, July 27-28
• SM City BF Parañaque, August 17-18 
• SM City General Santos, September 21-22 
• SM City Davao, October 26-27 

This year’s Suzuki Auto Festival will showcase the most-valued Suzuki units such as the Suzuki Ciaz, Swift, Dzire, Vitara, all-new Ertiga, and the all-new Jimny alongside Suzuki V-Strom Motorcycle.

Games and fun activities await car enthusiasts and families to help them bond during the weekend festivities. The Suzuki Safety Scouts Corner will also be there and will be a sure hit with the kids.

Suzuki Philippines Director and Automobile Division General Manager Keiichi Suzuki shared, “We have made it our consistent goal to provide Filipinos with innovations and design that will fit their various lifestyles. Suzuki Philippines is experiencing a business momentum right now due to the consistent support from our valued customers. The Suzuki Auto Festival is a series of celebrations we hold every year as our way of giving back and reminding the Filipinos of our commitment to innovate. We are looking forward to seeing our fans in the exhibits and for them to experience the Suzuki Way of Life!”

Suzuki Philippines Gives Free 1-Year PMS Labor for Ciaz Sedan

Suzuki Philippines is adding one more good reason to consider its Ciaz sub-compact sedan whether it’s for private or TNVS (Transport Network Vehicle Service) use: free Preventive Maintenance Service.

Already considered one of the most fuel-efficient sedans in the country (as proven in the 2016 DOE Fuel Eco Run), the Ciaz is now easier to own with a 1-year / 20,000-km free PMS labor package. Purchases of the GL M/T, GL A/T, and GLX from June 1 to 30, 2019 are covered. The free PMS labor package can be redeemed at all authorized Suzuki Auto dealerships nationwide and is valid until August 30, 2020.