Friday, April 26, 2019
There's a Problem with Shell's New Campaign
Okay, so Pilipinas Shell recently launched a new campaign starring three new ambassadors: Maine Mendoza, Drew Arellano, and Nico Bolzico. While we don’t question the effectiveness of using celebrities to sell fuel, we do have a beef with the cars they’re using.
For the campaign, Maine is the face of Shell FuelSave while Drew represents Shell V-Power. That’s well and good because Maine’s all about the sweet girl next door type while Drew’s about the racer-racer, live-on-the-edge type of guy.
The problem is for the ad material, Maine’s using the Subaru Forester. In fact, if you really want to be specific about it, it looks to be a non-turbo SJ. On the other hand, Drew looks to be in the current CX-5 KF.
And that’s a problem.
See, Subaru recommends 95-octane fuel for its vehicles (turbo or non-turbo), while Mazda says you can stick with 91-octane for all Skyactiv-G models but the MX-5.
It’s clear that Pilipinas Shell simply chose the Ice Silver Metallic Forester for Maine because it looks like a practical everyday car and the Soul Red Crystal looks fast and sporty for Drew. Unfortunately, this sort of detail doesn’t escape eagle-eyed car enthusiasts and it is the sort of thing you cannot unsee.
Oh, and in case you’re wondering, Nico appears to be in the clear because he’s hawking both types of fuel in a Sonic Silver CX-5.
Filed Under:
Fuel,
News,
Shell Corporate
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