Mazda PH and Shell Renew Partnership

Mazda Philippines and Pilipinas Shell Petroleum Corporation announced the renewal of their long-standing partnership with a formal contract signing ceremony.

Through the four-year partnership between Mazda and Pilipinas Shell, Mazda customers who will purchase brand-new vehicles from any of the 20 Mazda dealerships nationwide (until December 31, 2023) will receive a Shell Welcome Kit.

Customers get a P 700 worth of points through the Shell Go+ card that can be used to purchase Shell fuels, lubricants, or refreshments at Shell Select. The Shell Go+ Card will likewise earn more points every time a customer buys from Shell.

“Mazda Philippines, through its dealership network, has been promoting the use of Shell fuels and lubricants to every new Mazda owner since we took over the distributorship in 2013,” shares Steven Tan, president and CEO of Mazda Philippines. “We believe Shell products work best with our highly advanced and fuel-efficient Skyactiv gasoline and diesel engines. Our technical and commercial partnership benefits the customer in the end as Shell fuels and lubricants ensure Mazda vehicles are always performing at their best and most efficient levels. We are proud to formalize again our cooperation with Pilipinas Shell as it gives value added benefits to our new car customers through this renewed relationship.”

During the formalization of the partnership, Pilipinas Shell Petroleum Corporation Country Chairman, Cesar Romero, likewise reaffirmed the oil company’s support for the Mazda brand and its customers. “We are grateful for this relationship that we have with Mazda and we wish to be part of their growth in the next three years,” Romero shared. “We believe that this is a great partnership because both Pilipinas Shell and Mazda have that strong commitment to make the customers’ journeys better every day,” he added.

Nissan Philippines and Shell Fuels Unite to Deliver Exciting Customer Initiatives

Nissan, the Philippines’ third largest automaker in automotive sales, is partnering with Shell Fuels to give customers in the Philippines a chance to win free fuel for five years. The initiative is part of several customer-focused activities developed by the two global brands.

“Today, it’s all about the customers. It’s about giving them our best products and services—cars and fuels that work best together,” said Kit Bermudez, Shell National Sales Manager and Marketing Manager for Retail. “If you have an entry level vehicle that needs fuel efficiency, we have Shell FuelSave. If you have a Nissan Patrol and need power and performance, we also have the Shell V-Power. There’s always a Shell fuel that works great with whatever your drive is.”

Nissan Philippines General Manager for Marketing Dino Obias, said that this partnership will create significant impact for both brands, particularly recent with fuel price rises, through initiatives that show how Nissan and Shell can collaborate to make journeys even better for motorists.

“At Nissan, our customers always come first. And that is why we are supporting them by creating a retail campaign that gives them a chance to win free fuel for five years,” explained Obias. “Starting with this, we are subsequently looking forward to continuing our partnership with Shell in the months to come.”

Under the Shell-Nissan partnership, all customers who purchase a participating Nissan model via cash or bank purchase order of financing will be automatically entitled to join the raffle promo.

A customer will get a chance to win Free Shell Fuels with the corresponding prizes (whichever comes first):

• Five (5) years or P 500,000 worth of Shell Fuels
• Three (3) years or P 300,000 worth of Shell Fuels
• One (1) year of P 100,000 worth of Shell Fuels

This raffle promotion can be availed on top of all other existing or ongoing Nissan Promotions until June 30, 2019.

For more information on this offer, visit www.nissan.ph/latestdeals.

There's a Problem with Shell's New Campaign

Okay, so Pilipinas Shell recently launched a new campaign starring three new ambassadors: Maine Mendoza, Drew Arellano, and Nico Bolzico. While we don’t question the effectiveness of using celebrities to sell fuel, we do have a beef with the cars they’re using.

For the campaign, Maine is the face of Shell FuelSave while Drew represents Shell V-Power. That’s well and good because Maine’s all about the sweet girl next door type while Drew’s about the racer-racer, live-on-the-edge type of guy.

The problem is for the ad material, Maine’s using the Subaru Forester. In fact, if you really want to be specific about it, it looks to be a non-turbo SJ. On the other hand, Drew looks to be in the current CX-5 KF.

And that’s a problem.

See, Subaru recommends 95-octane fuel for its vehicles (turbo or non-turbo), while Mazda says you can stick with 91-octane for all Skyactiv-G models but the MX-5.

It’s clear that Pilipinas Shell simply chose the Ice Silver Metallic Forester for Maine because it looks like a practical everyday car and the Soul Red Crystal looks fast and sporty for Drew. Unfortunately, this sort of detail doesn’t escape eagle-eyed car enthusiasts and it is the sort of thing you cannot unsee.

Oh, and in case you’re wondering, Nico appears to be in the clear because he’s hawking both types of fuel in a Sonic Silver CX-5.

Meet the New Faces of Shell Fuels in the Philippines

Pilipinas Shell presented their newest brand ambassadors. According to the fuel giant, these ambassadors “are not just the faces of the Shell brands, but are living proof of the company’s commitment to their customers, as they relate their personal experience in using Shell’s products and services throughout the years.”

One of the most influential celebrities in the country today, Maine Mendoza, is the new brand ambassador for Shell FuelSave. Launched with a new formulation last year, Shell FuelSave has DYNAFLEX Technology designed to help improve engine efficiency.

Shell has always been embedded in Mendoza’s life even before rising to fame, as their family owns a number of Shell retail station dealerships. “My parents wanted to invest in a company that is recognized for credibility and quality,” she shared. “So, when the opportunity came, they didn’t have to think twice about partnering with Shell.”

Shell's second ambassador is prominent actor and travel show host Drew Arellano. His fuel of choice is Shell V-Power, Shell's best-ever premium gasoline with boosted DYNAFLEX Technology designed to deliver both performance and efficiency.

Biyahero for life, Drew is a member of the popular BrapPack, a group of driven, outdoorsy men who bond over long motorbike rides in and out of the city while promoting road safety.

“I definitely need reliable performance on the road and that's why I use Shell V-Power," said Drew. "Since I started using it, I've never had problems--whether I’m going on long bike rides with my buddies or just simply cruising around with my family in our SUV,” Drew added.

While Shell offers world-class, high-quality fuels to help their customers make the most of their drive, the company is also committed to supporting several advocacy programs, such as road safety and environment sustainability.

Aligned with the same goals, Nico Bolzico is proud to be a Shell ambassador. “I am so happy to learn that my most trusted fuel brand is also supporting various advocacies that aim to make the future greener” noted Nico.

“Shell has always been dedicated to ensuring that we have the best-fitting fuels range for motorists,” declared Mark Malabanan, Shell V-Power Brand Manager. "We are happy to have Maine, Drew, and Nico as our newest ambassadors because they are living testaments to what our brand stands for and the value we can give to our customers.”

On its 105 years of partnering with the Philippines in nation-building, Shell continues to power progress through more and cleaner energy solutions that focus on delivering quality products while advocating safety and social responsibility.