Motoring media events are being canceled left and right due to the COVID-19 global pandemic. One such canceled event is the all-new Land Rover Defender 110’s international ride and drive event. However, instead of idling these units though, Land Rover actually put them to good use.
Land Rover deployed a fleet of 2020 Defender 110 intended for media-related activities to support their partner agencies such as the International Red Cross and Red Crescent Societies in their fight against COVID-19.
The Red Cross has been a partner of Land Rover’s go-anywhere SUV since 1954, and was actually selected as one of the agencies that helped shakedown the all-new Defender. At the time, the Defender was deployed in the United Arab Emirates where it helped reach remote Red Cross and Red Crescent bases.
Land Rover’s decision to donate these media units come at a difficult time for the car brand which has actually stopped production at its facilities until the week of April 20. In spite of that, they remain committed in any way they can to help in the fight against the coronavirus.
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