MG Philippines has been named the Official Car of the inaugural Miss Universe Philippines (MUP) 2020 competition.
2020 is an especially significant year for MUP since, for the first time in Filipino pageant history, a locally-produced Miss Universe competition will entertain the bids of all aspiring Filipina aspirants to the crown. Moving forward, the MUP competition will be recognized as the venue that will identify which confident, beautiful, and empowered Filipinas will represent the country in international competition.
“For Miss Universe Philippines, when we say that we are looking for a phenomenal woman, we are looking for a Filipina who can be an innovator in everything that she does. That includes driving an innovative car as well. With its edgy design and also modern and practical features, we believe that MG, together with the winner of Miss Universe Philippines, can empower people to do great and beautiful things,” says Shamcey Supsup-Lee, national Director of Miss Universe Philippines.
It is MG Philippines’s honor to be able to partner with a Filipino-led organization that celebrates the modern Filipina. As the Official Car of the MUP 2020, MG Philippines is excited and honored to provide the organization with modern, comfortable, safe, and stylish British heritage cars. These will be used by the candidates and MUP organization as they travel to and from various pageant requirements, all the way up to the coronation night. Furthermore, the very first Miss Universe Philippines will drive home a brand new MG ZS Alpha Crossover.
“The Miss Universe Philippines competition stands for confidence and empowerment—traits that we here at MG Philippines closely identify with,” says Atty. Alberto B. Arcilla, President and CEO of MG Philippines. “Each modern MG vehicle inspires confidence in its drivers and passengers and empowers them with a driving and ownership experience like no other.”
The MUP 2020 competition is also a platform for MG to reach an even wider audience. In 2019, the brand climbed up the ranks among locally available auto brands and slotted itself firmly in the ninth overall spot. With partnerships such as this one with the MUP, MG Philippines is geared to makes its presence in 2020 felt even more.
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