Black Rhino Wheels PH Appoints HE & Sons as Distributor for Mindanao

Black Rhino Wheels Philippines is pushing into the Southern Philippines with the appointment of HE & Sons as its official sub-distributor for Mindanao.

Based in Cagayan de Oro, HE & Sons is in the business of distribution and retail. Most notably, they are the distributor of Caltex lubricants for Visayas and Mindanao, while also operating the KarrJackson chain of automotive quick service stores in the capital city of Misamis Oriental.

“Mindanao is 4x4 country and we are very happy to partner with HE & Sons to take the lead in bringing Black Rhino Wheels to our fellow countrymen in Mindanao. As our sub-distributor, HE & Sons will cater to Cagayan de Oro and nearby cities such as Zamboanga, Iligan, Lanao del Sur, Surigao, and wherever 4x4 and off-road enthusiasts may be,” says Sam Liuson, President of Black Rhino Wheels Philippines. “This new milestone will make the latest Black Rhino Wheels readily available to discerning customers who would like to upgrade their vehicles with our tried and tested wheels” he adds.

“We are honored to be appointed as the distributor in Mindanao for such a prestigious brand.  Our company has always been looking for long-term business partners and we are confident this will benefit the network we have built over the years here in Cagayan de Oro and Mindanao. We embrace the outdoor lifestyle that Black Rhino Wheels is known for and want to promote the lifestyle here as well,” says Harley Yu, Vice President for HE & Sons.

HE & Sons is also the organizer for the Kagay-anon 4x4 & Offroad Expo which brings together the leading brands and shops for off-roading in Cagayan de Oro.

Fake Wheels Cause Dramatic Accident

There’s a post circulating on social media (we have embedded the post below) of a dramatic vehicular accident in Surigao caused by the wheel spokes sheering off. According to Black Rhino Philippines’s Sam Liuson, the wheels on the vehicles are clearly fake.

According to Liuson, despite carrying the Black Rhino logo, the quickest way to identify this set as fake is that this particular design, Diamante does not come in the gold-bronze finish as seen in the photos. Furthermore, the specific finish is not easily achieved by repainting, and can only be done in a factory for mass production.

Liuson reiterates that original Black Rhino Wheels come with stringent quality control testing and certification that passes U.S. and Japan standards such as the DOT and JWL-T.

Counterfeit wheels may bare these identifications but may not have undergone actual testing.

Black Rhino Wheels Philippines would like to warn the public to only buy original Black Rhino Wheels from authorized dealers, such as the Concept One Wheels main showroom located at 318 Santolan Road, San Juan or at the Black Rhino Outlet Store in Overland Kings, Paranaque.

Black Rhino Wheels Philippines is also asking would-be buyers to send a photo of the set of wheels they intend to purchase either via mobile phone (+63 917 880 1111) or Facebook page to verify their authenticity. They also urge the public to report stores selling counterfeit Black Rhino wheels.

Give the Gift of Black Rhino Wheels This Father's Day

With the increased popularity of modified 4x4 vehicles and pickup trucks, why don’t you give the gift of Black Rhino Wheels this Father’s Day.

Distributed in the country by Concept One Wheels, Black Rhino Wheels are offered in various sizes and designs including new ones such as the Black Rhino Raze and their first-ever rotary-forged wheel, the Chase. Whatever the design and fitment though, they’re equally functional—durability tested to go through the most rugged terrain.

Making Father’s Day shopping even more enticing, for every purchase of wheels or tires made at Black Rhino Wheel’s main showroom from today until June 21 will receive a free hoodie. For more information, visit the Black Rhino Wheels showroom at 318 Santolan Road, San Juan.

Latest Concept One Wheels Used by Russ Swift at Stunt Show

Today is the last day to catch the Subaru Russ Swift Precision Driving show at the Manila International Auto Show.

The Guinness World Record holder is holding his last three shows for 2019 at 1 PM, 3 PM, and 5 PM at the World Trade Center in Pasay City. Watch him make donuts, do drifts, and even drive a car on two wheels. And as a special treat, he will be inviting individuals from the audience to be his passenger while performing the stunts.

For the past 13 years, Concept One has been the Official Wheel & Tire Sponsor of the Subaru Russ Swift Precision Driving Show. For 2019, they will be fitting some of their newest designs, all 18-inches in diameter, the largest it has ever been. Completing the change are a set of Nitto Tires for optimal grip and quality required for Russ Swift to do his stunts.

Audience members who were selected to ride Russ Swift also get the chance to bring home prizes from Sonax, the official detailer of the show. Special raffle prizes are also being given out by PIAA and Blaupunkt.

Black Rhino Wheels Opens Outlet Store in South Metro Manila

Black Rhino, the off-road wheels specialist opened a new Outlet Store in Paranaque in collaboration with Overland Kings creating a new hub for off-roaders, adventure seekers, and outdoor lovers alike.

“Black Rhino Wheels certainly compliment the overlanding lifestyle as our customers not only want to look good, but also upgrade their vehicles to have the proper wheels and tires for any type of terrain. This is also good news for our customers from Alabang or Paranaque who can now purchase our wheels at a closer location,” says Sam Liuson, President of Black Rhino Wheels Philippines.

The Outlet Store will also be a channel for customers to purchase older designs of Black Rhino Wheels at a discounted price.

Headed by Joel Pedro, Chief Adventure Officer of Overland Kings, the shop is inspired by the growing demand for the off-roading/camping lifestyle.  “Overlanding” is a term that originated from Australia which refers to traveling to remote destinations where the journey itself is part of the experience. “We are promoting this lifestyle for people to get away from the stressful concrete jungle and have a great time. It’s family time away from gadgets and social media,” says Joel.

The store also carries equipment such as vehicle roof racks, portable toilets and refrigerators, outdoor lighting systems and vehicle mounted tents and canopies.  “The products we carry are from world-class brands that have been tried and tested in the wild,” adds Joel.

The Black Rhino Outlet Store and Overland Kings is located at Km. 15, West Service Road, Paranaque.